Greg Paton-Ash

Wet N Wild

Wet n Wild Beauty

Growing up can be uncomfortable, but the awkward years help us discover who we are. Wet N Wild is here to encourage confidence and self-expression.

Composition Book and Filter Generator

Whether you’re looking to test out eye makeup or quirky cat ears, the interactive workbook allows teens to create filters by drawing them onto the page and uploading them to Instagram and Snapchat.

In-Store Display

It’s time to go back to school. Give the halls something to talk about.


Caboodle Kit

We partnered with Caboodles to create a back to school makeup kit that fits perfectly into a locker for between-the-bell touch ups.



Bitmojis need the right makeup. Users can now personalize their emoji avatars and customize their favorite Wet N Wild products.


Art Director: Kat Stockton