Sliders Sliding Into GameDay

Social Campaign

How do you take a legacy brand from the centerpiece of Christmas dinner to the star of the tailgate?
You put their ham on a slider and slide into Gameday Laura Ruttledge. Sliders slidin’… Get it?

 
 
 
 

Every Day Is Honey Baked Day

To introduce Everyday Family Meals, we turned a kitchen table into a piano and composed a few dittys for Mom.

CCO: Robin Fitzgerald

Creative Directors: Mariana Costa & Pat Almaguer

Art Director: Lucy Orr