How do you take a legacy brand from the centerpiece of Christmas dinner to the star of the tailgate? You put their ham on a slider and slide into Gameday with Laura Ruttledge. Sliders slidin’… Get it?
CCO: Robin Fitzgerald
Creative Directors: Mariana Costa & Pat Almaguer
Art Director: Lucy Orr
Every Day Is Honey Baked Day
To introduce Everyday Family Meals, we turned a kitchen table into a piano and composed a few dittys for Mom.
