Greg Paton-Ash
Copywriter
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Heinz

 Heinz

For the Heinz D&AD Brief, we created a campaign celebrating Heinz’ 150th Anniversary while encapsulating the tagline, “It Has To Be Heinz.”

We believe the ketchup smile is a reflection of the state of mind one has knowing the meal ahead is made complete with the right ketchup.

 
 

Art Director: Alex King